However, considering Century Gothic is wider than other fonts, you must use more paper. The risk of ink leeching water and soil is high when printed paper is thrown away. Printer ink and toners contain volatile organic compounds and heavy metals, which are toxic to the environment and human health. Printer ink could have cost the university around $10,000 per gallon.Ĭentury Gothic could be better for the environment, too. In 2010, the University of Wisconsin-Green Bay even switched its default email system font from Arial to Century Gothic, allowing the school to use 30% less ink and reduce costs. It is also more casual than the Old World typefaces with elegant aesthetics and characteristics.įor one thing, Century Gothic uses the least amount of printer ink. The font is happy and light-feeling compared to those with heavier strokes. As mentioned, some letters have the same appearance as the letters children first learn to write in school, giving the font a warm and welcoming feel. What Does the Font Imply?Ĭentury Gothic is simple but familiar. For example, if you set up a document in Century Gothic and then switched all the text to ITC Avant Garde, the fonts would take up the same amount of space and the copy would still fit perfectly. Century Gothic was created as an alternative to match the widths of ITC Avant Garde. ![]() The font has no serifs - a small line or stroke off of a letter like you’d find with Times New Roman. At the same time, the weight is not as heavy as some fonts created for digital screens. The font itself is rather wide-set since designers created it specifically as a digital typeface. The font, overall, has a very tall x-height. The “i” and the “j” have thick, round dots to accent them. ![]() Two-story letters, however, are more ornate, so we see it as a less formal font. Single-story, as opposed to double-story, is more reminiscent of handwritten text or calligraphy. First, the lowercase “a” and “g” are both single-story in this font - in other words, similar to the way people learn to write these letters as children. Mechanics of Century GothicĬentury Gothic has some distinctive characteristics that make it recognizable. However, people can still use it for content if they like, as long as they balance the font size for an overall strong look that doesn’t overwhelm the page. As a result, using it for large blocks of text in a bigger size can be jarring to readers’ eyes. Although it is similar to the Futura font, it is shorter and broader. Sol Hess made his Monotype 20th Century drawing for headlines or larger text displays. The more recent typeface is based on Sol Hess’s Monotype 20th Century drawing, which designers created between 19. ![]() Geometric-style sans serif typefaces, which gained popularity early in the 20th century, inspired Century Gothic. OriginĬentury Gothic is relatively new, having only been released in 1991 by Monotype Imaging. This makes it somewhat unique out of the more common fonts found in existence today.īut how do you use it, where have you seen it before, and how can it change your branding? Let’s dive in and examine this unique font. People have never used it as a physical typeface. Some typefaces were designed for clarity, some for formality and more recently for digital use - like Century Gothic.ĭesigners created Century Gothic - a geometric sans-serif font - specifically as a digital typeface. ![]() By the 15th century, movable type and the printing press were two of the greatest human inventions, leading to the first known book created in 14th-century Korea and widespread adoption throughout Europe. From that point on, people created different typefaces for various reasons and uses. From the time prehistoric people carved drawings on cave walls, specific strokes and symbols have conveyed a particular tone or mood.
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